Tristan Kenneth Tarpley
Hey there, I'm Tristan. A couple years ago, I became pissed off at the marketing industry and decided to do something about it. I founded a company called Market(r) to replace ad agencies over the next 10 years.
What else? I'm a musician, a dog-parent, and I like to think I'm a pretty good cook.
|Phone||:||+1 217 691 7441|
|Address||:||2700 Post Oak Blvd., 21st floor, Houston, Tx, 77056|
What gets me up in the morning
I play at the intersection of creativity and data science; the harmony and the melody.
Creativity has to be pressing the gas, and data has to steer the car.
Product development, dynamic pricing, branding, and promotion.
Data Science is all about how to ask better questions and get better answers. Remember the whole thing about my insatiable curiosity?
Creative and Production
How do you make a story "stick"?
Things that I do for a living.
I've spent years running music schools, doing audio engineering, and performing as a guitarist and pianist.
Much of my worldview is shaped by the convergence of melodic and harmonic intervals.
Entrepreneurship is the greatest economic stimulus. Startupland is the sandbox that entrepreneurs get to play in.
Sex Trafficking Prevention
On a 10-year mission to build a network of sex trafficking safehouses.
Some other passions.
Projects I'm A Part Of
These are the broad projects, and doesn't include client work. That portfolio is under construction.
Replacing Ad Agencies with Data Science
Co-Founder, Managing Partner
We live at the intersection of strategic marketing, creativity, and data science. Every client gets a team of creatives, analysts, writers, and coordinators led by a seasoned marketer. Not only that, we use proprietary algorithms to more effectively crunch data, formulate tests, and make recommendations for us after we leave the office.
When you work with us, you don't get one overpriced executive who is too stretched to be effective. Conversely, you don't get a bloated agency who spends most of their retainer on rent.
We systemize and digitize the ordinary so that we can humanize the extraordinary.
Creative + Production
After building my marketing consulting practice, which turned into Market(r), I reached a gridlock with our creative work. I felt that we were sacrificing creativity for strong marketing operations and technology. To fix this, I brought my lifelong best friend and professional artist, Immanuel Ahiable (immanuelahiable.art) down to Houston from our hometown of Springfield, Illinois to create Produc(r).
A creative and production house, Produc(r) acts as the creative department for Market(r) as well as leading media operations for companies ranging from $1mm-$30mm in revenue.
I tend to believe that the story is more important than best practices. We are able to tell stories through various mediums ranging from fine art, murals, digital art, photography, and videography.
Listen to me Speak
I'm always looking for speaking engagements. Let's chat!
Digital Selling Conference - 2019
Digital Marketing Economics
“Tristan is one of the smartest people I've ever worked with. Very visionary and cares about relationships with all his stakeholders, especially those who do work for him. Would recommend to anybody to work with him if you get the chance.”
VP Sales and Marketing, current client
Tristan is my go to for growing my business. He understands a guy like me who is extremely opinionated and a brand like mine where there really is a wrong way and a right way to tell the story. Ultimately though, the partnership is based on the fact that we agree that the only thing that matters in the end is winning in the marketplace.
Mark Henderson Leary - Leary.cc
“Tristan's energy is infectious and drives you to your best.”
Ever since he was born, Tristan has been the sweetest little boy. He had these cute little curls when he was a boy. I was so sad when I had to cut them, but I was so happy when he grew them back in adulthood!
Some thoughts I've written down
Get a glimpse into my head. Be careful. It can get scary in there!
Marketing Is Stupid, Part 1
What do I spend?
Where do I spend it? Should I run Facebook ads?
These are the types of questions I get a lot — especially the first two. My response is usually the same: “Don’t focus on tactics. Tactics are the easy part. Make sure you’re focusing on the house rather than the tools.”
What the **** Is A MICRO Influencer?
What is the most effective way to sell a product? A referral from a friend.
How do you scale that? Influencers.
Your Startup Is Like A Wet Paper Sack
Unless you abide by this lesson from New Orleans.
Why I Stopped Calling Myself A Marketing Guy
And why that was one of the best marketing decisions I've made.
Can You Explain Your Startup to My Grandma?
Put Your Startup Through The LightBulb Test
You Had A Successful ICO. Now What?
Now You Have Capital You Can't Afford To Waste.