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Tristan Kenneth Tarpley

Pragmatic Noncomformist


I'm the founder of Market(r), TurboTax for marketing. Market(r) uses data science to give the business a list of yes/no recommendations. In the matter of seconds, the business is diagnosed, a prescription is given, and we are monitoring results.
Besides Market(r), I'm a fractional CMO for a group of mid-sized companies, an advisor for StudyTact (a peer to peer marketplace for college tutors--Uber for tutors), and a musician that doesn’t play enough music.

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Name : Tristan Tarpley
Phone : +1 217 691 7441
Email : tristan@tarpleyholdings.com
Address : 2700 Post Oak Blvd., 21st floor, Houston, Tx, 77056
Medium : @_TristanKenneth
Instagram : @TristanKenneth
Twitter : @_TristanKenneth

What gets me up in the morning

I play at the intersection of creativity and data science; the harmony and the melody.
Creativity has to be pressing the gas, and data has to steer the car.

      Things that I do for a living.


  • p

    MARKETING

    Product development, dynamic pricing, branding, and promotion.

  • c

    DATA SCIENCE

    Data Science is all about how to ask better questions and get better answers. Remember the whole thing about my insatiable curiosity?

  • d

    Creative and Production

    How do you make a story "stick"?

      Some other passions.


  • f

    MUSIC

    I've spent years running music schools, doing audio engineering, and performing as a guitarist and pianist.
    Much of my worldview is shaped by the convergence of melodic and harmonic intervals.

  • b

    STARTUPLAND

    Entrepreneurship is the greatest economic stimulus. Startupland is the sandbox that entrepreneurs get to play in.

  • m

    Sex Trafficking Prevention

    On a 10-year mission to build a network of sex trafficking safehouses.

Projects I'm A Part Of

These are the broad projects, and doesn't include client work. That portfolio is under construction.

  • Market(r)

    TurboTax for Marketing

    Co-Founder


    When growth-stage businesses look for marketing (product development, advertising, positioning, branding, etc), they typically do 1 of 3 things:
    1) Build it in house from day one. They pool so many resources insourcing that they then don’t have the gas to put into the car, so to speak.
    2) They hire their friend that “does marketing.”
    3) They hire an agency. Agencies are kind of like Tylenol. Tylenol is great for its particular use case, but not for all use cases. And you don’t want to take too much Tylenol.

    Market(r) uses data science to give the business a list of yes/no recommendations. In the matter of seconds, the business is diagnosed, a prescription is given, and we are monitoring results.

  • Influenc(r)

    Micro Influencer Discovery

    Co-Founder


    WHAT IS THE MOST EFFECTIVE WAY TO SELL SOMETHING?
    A referral from a friend.
    BUT HOW DO YOU SCALE THAT?
    You can't possibly ask everybody for a referral.
    ENTER: INFLUENCERS.
    The struggle that every brand has is getting the trust of their demographic. This is why referrals work. It bypasses the trust layer in the customer journey.
    INFLUENCER MARKETING CREATES REFERRALS FROM FRIENDS AT SCALE.
    Influencers ≠ Celebrities. Celebrities are celebrated. Influencers are influential. True influencers create a connection with each and every follower. You may not recognize them at a coffee shop, but they influence purchase behavior more than any comparable form of marketing.

  • StudyTact

    Uber for Tutors

    Advisor


    StudyTact connects college tutors with students looking for affordable, effective help.
    I love this founder. He paid his personal bills in the early months by being a tutor himself...on the app that he created.
    That's like Travis Kalanick driving for Uber.

Some thoughts I've written down

Get a glimpse into my head. Be careful. It can get scary in there!

blog-1

05/02/2018

Marketing Is Stupid, Part 1

What do I spend?
Where do I spend it? Should I run Facebook ads?
These are the types of questions I get a lot — especially the first two. My response is usually the same: “Don’t focus on tactics. Tactics are the easy part. Make sure you’re focusing on the house rather than the tools.”

blog-2

04/13/2018

What the **** Is A MICRO Influencer?

What is the most effective way to sell a product? A referral from a friend.
How do you scale that? Influencers.

blog6

03/21/2018

Your Startup Is Like A Wet Paper Sack

Unless you abide by this lesson from New Orleans.

blog2

02/12/2018

Why I Stopped Calling Myself A Marketing Guy

And why that was one of the best marketing decisions I've made.

blog5

12/08/2017

Can You Explain Your Startup to My Grandma?

Put Your Startup Through The LightBulb Test

blog-6

12/08/17

You Had A Successful ICO. Now What?

Now You Have Capital You Can't Afford To Waste.